Tuesday, 21 March 2017

Review of Running a Creative Company in the Digital Age by Lucy Baxter

This book could not have come at a more fortuitous time for this reviewer. If you’re thinking of starting or restructuring a creative company in the digital age this is the book for you. Extensively researched and compiled with view to Brexit and how that will affect the digital media companies now thriving in the UK, it acts a s a timely reminder that creatives cannot afford to be left behind in a rapidly changing landscape.

All that you need to know is addressed here: from establishing your company, legal documentation, the dreaded tax, managerial structures… All delivered in succinct chapters that tells it how it is. It doesn’t pull any punches but it also delivers the information in a humorous friendly way. True, you could research what you need from the web, but sometimes you need one book to act as a useful reference top take the headache out of the whole process. This is it. Put it with your dictionary. Lucy Baxter has extensive experience in production and you can put your faith in her insights. I particularly enjoyed the case studies from those in the industry who share their own experiences with generosity.

Hopefully, Lucy Baxter (who clearly loves her subject) will be updating this book every year, or at the very least maintaining a blog on changes that occur. I think it's not enough to have the good ideas, you must also have the savvy to put them out there in a world that is flooded with content and subject to rapid digital evolution. Recommended.

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